Priza and Texter: WhatsApp Conversations Directly in the Customer Record

Priza approached Texter with a clear need: users wanted to see all WhatsApp conversations with a customer without leaving the system. Together, we built a solution that brings communication directly into the customer record.

Texter’s conversation inbox is now embedded in the Priza customer record, under the “WhatsApp interactions” tab. All communication with the customer is brought together in one place, without switching to another system.

According to Texter’s Facebook post, this tab has become a favorite among users. The interface is tailored to Priza, while the conversations use Texter’s infrastructure — an official, verified Meta provider since 2019.

The collaboration began with listening to users’ needs and building the solution together. A flexible interface and dependable infrastructure make customer communication an integral part of the work in Priza.